From
editing tools and new filters to sponsored content and video support, Instagram
has seen a great evolution as a robust platform for your business. The
platforms in it and the social media space change rapidly in it. Here are some
of the existing Instagram trends to prepare in designing strategy for the
future.
Instagram Ads
A
simple app for photo sharing has truly been grown as a robust mobile platform
for the advertisers. Launched just a year ago, Instagram ads have been doing
well. Instagram has a lot in store for ads over the upcoming 6 months.
Instagram has a lot of opportunities to drive results for you. It is perfect
for retail businesses. Around 20% to 50% of purchases are based on word of
mouth. It is the best app where customers publish photos of products. But
Instagram is strict on where to place links. You can put a link to the bio but
it is not clickable in comments or captions. Though it controls spam, it is
quite difficult for business to attract customers.
Hashtags
Hashtags
are known to be the perfect way to highlight your content across social media.
Images with hashtags get more likes than images without them. When it comes to use hashtags, keep in mind
that numbers are okay but special characters and spaces won’t work. In a single
post, you can use around 30 hashtags because images won’t publish if you exceed
it.
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They
were introduced just recently for the marketers to speak sequenced stories in
meaningful and compelling ways for the businesses. The ad units give more flexibility
by letting people to view your ads to swipe left to find extra images. The
carousel ads bring potential of multipage campaigns to mobile devices.
It
presents a smart approach to add more storytelling to your ad campaigns without
worrying about bombarding viewers and overcrowding the feed with sponsored
content.
Photos vs. Videos
According
to Forrester Research study, Instagram users had 58% chances to comment, like
or share the post than Facebook users and 120% chances than Twitter users. Despite
offering both media types, photos witness more interactions than Instagram
videos. Photos often outnumber videos. Over 30 billion pictures have been
shared since 2010.
In
2014, photos made around 94.2% of media which are posted and photos accounted for
just 5.8%. Videos posted in off hours can get around 50% more interactions on
average than videos that are posted in workday.
